Framework - Overview
Dan Olofsson (2003) in his article “Radical Product Innovations”, researched all of the major product innovation theories; reviewed the comprehensive literature review of Garcia & Calantone (2002) and proposed a multi-dimensional model for identifying radical product innovations. This model is important as it is the first attempt to reconcile the different innovation theories. Before Olofsson, there had been a great deal of research, “but since the definitions of radical product innovation in those studies have been more or less unique and varying, the results [had] been somewhat fragmented and perhaps not always reliable ….” (Olofsson 1 ) Oloffson’s model provides congruent, compatible and comprehensive results and which may be transferable to practical managerial tools.
Olofsson’s framework is an excellent first step in creating a universal model that can be used by both academics and professionals. However, Olofsson’s framework is focused on solely on products which he defines as “exclusively technological artifacts, that is to say physical objects” (Oloffson 1). Oloffson recognizes his framework’s limitation and writes,
There are of course wide ranges of innovations worthwhile studying, which do not fit into the model presented in this article. Innovations of a non-technological nature, for example, often have all encompassing impacts on both companies and individuals. Such innovations could fall into innovation categories such as business concept, administration, logistics, value chain, quality, marketing, service or a combination of the above. A survey of non-technological innovations in one form or another would certainly be valuable to many corporate managers and for that purpose the model presented might be reworked and developed using other parameters and dimensions .
What we have set out to do is to develop a modified framework that can be used for all types of innovations.
1 Dan Olofsson, Radical product Innovations, IDP, 2003-01-15